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 New Car Prices | Used Car Values - Official Kelley Blue Book Site   






In 1918, a young man named Les Kelley parked three Model T Fords in an open lot, put $450 in the till and started the Kelley Kar Company. It was to become the largest dealership in the world and, along the way, spawn a need for placing values on used and even new cars, known as Blue Book® values. Here is the story of how it all happened.

1914 was an interesting year. A 19-year-old named Babe Ruth pitched his first game in the majors as a Baltimore Oriole. And Les Kelley, the son of a preacher from Arkansas, made his way to California at the age of 17.

Les had no money and no job, but he owned an old car. It was in fine shape because he had a knack for mechanics and had overhauled it himself. All of his friends admired his car and frequently tried to buy it. After much persuasion he finally did sell it to one of them. With the money he received from this deal Les bought another old Ford. After giving this car a thorough overhauling, he traded it off, taking in two used cars and a little money on the deal. He reconditioned these cars and sold them. With the money he bought other used automobiles and found himself making enough money to pay his way through college.

1918 was an interesting year. Babe Ruth was now a pitcher for the Boston Red Sox, as they defeated the Chicago Cubs in the World Series. World War I ended on the 11th hour of the 11th day of the 11th month. And like many young men at the end of the war, Les Kelley sought to establish himself in the business world. He leased part of a lot from another car dealer in Los Angeles and started the Kelley Kar Company with three cars for sale. His brother, Buster, at age 13, joined Les as a lot boy, changing tires and washing cars. By the age of 18 Buster ran the repair shop with a dozen mechanics, and Les managed sales. Les and Buster did so well that they had to move to progressively larger sites.

Dealer Hotline:800-BLUE-BOOK

195 Technology,
Irvine, CA 92618

  New car prices and used car values from Kelley Blue Book. New Car Blue Book values. Kelley Blue Book trade-in, retail and private party values. New car quotes from local car dealers. Used cars for sale. Sell my car. Car insurance. Auto loans....
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