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Founded in 1986, IntelliChoice grew from the commitment to empower consumers to make better purchase decisions by providing them with independent and essential automotive information and tools. In 2006, IntelliChoice will be celebrating our 20th anniversary, a major milestone of which we are very proud.

IntelliChoice believes that its primary business proposition is to assist customers to successfully and tangibly reach their goals by cost effectively providing superior information products for vehicle buyers, sellers and owners.

IntelliChoice was acquired by PRIMEDIA, Inc. (NYSE: PRM) in 1997, the leading targeted media company in the United States. This relationship has allowed IntelliChoice to maintain the dedication and passion of a small company but operate with the financial backing and resource expertise of a $1.3 billion dollar organization.

IntelliChoice published the award winning annuals, The Complete Car Cost Guide(TM) and The Complete Small Truck Cost Guide(TM) for over 15 years, until the progress of the internet superseded the need to provide the information to consumers via print. Now we publish all our automotive information to our website, Since the first print publication in early 1987, local, regional, and national media, the automobile industry, and consumer organizations repeatedly recognized the value and uniqueness of IntelliChoice auto information products.

At the Chicago Auto Show every year, IntelliChoice announces the winners of the annual Best Overall Value of the Year (BOVY) awards. Our awards in 2006 will mark our 19th year! The cars, trucks, and SUV’s awarded with this distinction have proven their value and are projected to cost less to own than their competitors.

Since 1987, the IntelliChoice Cost of Ownership accolades have become an increasingly important component of a new car buyer’s consideration as well as grabbing the attention of the automobile manufacturers and marketing media. The use of our “BOVY” award as a proud point of association in general marketing has increased among those OEMs that are fortunate enough to earn this distinction for their high quality and value vehicles.

Through these strong projects and commitments, IntelliChoice is one of the most respected automotive information providers in the United States.


IntelliChoice, Inc.
1901 South Bascom Avenue, Suite 600
Campbell, CA 95008-6922
Voice: (408) 377-4300
Fax: (408) 377-4303

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