Jim Ellis Automotive Takes Toys for Tots Partnership to Next Level
4th December, 2018
ATLANTA - December 03, 2018 - This holiday season, the Jim Ellis Automotive Group once again partners with the Marine Toys for Tots program. This year the partnership has been amped up a few notches with the automotive group offering the chance to win gas cards and a grand prize shopping spree to those helping the dealerships bless children at Christmas this year.
All 17 Jim Ellis family-owned and operated dealerships in Atlanta, Buford, Kennesaw and Marietta serve as collection sites for Toys for Tots and will be collecting toys through December 15th at close of business. Each year the Jim Ellis dealerships partner with the Metro Atlanta Automobile Dealers Association (MAADA) as they work with Toys for Tots to equip each of the Jim Ellis dealerships to serve as collection sites for this great program. The public can get involved in this initiative by bringing a new unwrapped toy to any of the Jim Ellis dealerships. These donations will go to make the holidays brighter for children in the surrounding communities in the hopes that every child will receive a gift this holiday season.
“Our Jim Ellis dealerships partner with MAADA and Toys for Tots year after year and have great success in collecting toys for children in need,” said Jim Ellis Automotive Group President and CEO Jimmy Ellis. “This year we wanted to step things up a few notches and really make our customers and the local communities surrounding our dealerships aware of this initiative and how they can get involved. Christmas is a time of giving and we want to do our part to make sure all children in our communities are blessed during the Christmas season.”
As a way of saying thank you to those that contribute at one of the Jim Ellis locations to the Toys for Tots campaign this holiday season, the first 25 people that make a toy donation at each of our locations will receive a $10 QuikTrip gift card. Every customer that makes a qualifying toy donation during normal business hours between December 1st and 15th will be entered for a chance to win a $2,500 shopping spree. Each toy donated qualifies as one entry for the chance to win the shopping spree. Full contest details can be found at https://www.jimellis.com/toys-for-tots.htm.
According to the Toys for Tots website, the organization was started in 1947 by the United States Marine Corps Reserve Major Bill Hendricks when his reserve unit in Los Angeles collected and distributed 5,000 toys to children in need. The program has expanded throughout the years and today donates an average of 18 million toys to less fortunate children each year.
The Jim Ellis partnership with Toys for Tots is made possible by the MAADA, an organization made up of hundreds of new car and truck dealers from the 18-county area surrounding Atlanta. MAADA s pre-existing relationship with the Marine Toys for Tots Foundation has allowed Jim Ellis Automotive to be part of this exciting opportunity each year.
“The Metro Atlanta Automobile Dealers Association, comprised of over 140 franchised new car and truck dealer-members, believes very strongly in supporting efforts that improve the lives of the citizens of our community. That commitment to community service is especially important when it comes to helping Metro Atlanta s less fortunate children,” said J.W. Southwick, director of marketing and social media at MAADA. “The Holiday Season is one of joy and celebration, but some parents struggle to make ends meet and that takes away from their ability to put gifts under the tree for their kids. For the tenth consecutive year, the dealers of MAADA are proudly supporting the U.S. Marine Corps Reserve s Toys for Tots campaign by serving as toy collection locations. Nearly 900,000 toys were collected during the 2017 campaign, and we are hoping to help the Marines blast past the million-toy mark for this year s drive.”
About the Marine Toys for Tots
Toys for Tots was started in 1947 by United States Marine Corps Reserve Major Bill Hendricks along with his wife, Diane. In 1947, Maj. Hendricks and the Marines in his reserve unit in Los Angeles collected and distributed 5,000 toys to children in need. After the massive initial success of the project, Toys for Tots was transformed into a national community action program in 1948. The basic mission of the organization is to collect new unwrapped toys and distributes those toys to less fortunate children at Christmas. The Toys for Tots Foundation raises funds, purchases toys, provides promotional and support materials, manages all funds raised and donated, solicits corporate support, educates the public and handles day-to-day operations. Today, the Marine Toys for Tots Program collects and donates an average of 18 million toys to 7 million less fortunate children each year.
About Jim Ellis Automotive Group
Jim Ellis Automotive Group has been serving the Atlanta area since 1971, starting with Volkswagen as the flagship brand. The group has expanded to 13 brands and 17 dealerships covering Atlanta, Buford, Kennesaw and Marietta. Visit online at http://www.jimellis.com.