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Land Rover LRX Concept!
21st December, 2007
It was presented by a few days the Land Rover Concept LRX that would already positively impressed all appassionat thanks to its futuristic interior made with care and materials.
The first World medello new Land Rover will be in Detroit, since the house in Frankfurt English was presented with a beffardo teaster cove approximately one could imagine the volume of the car. The SUV measuring 435 cm long and 155 wide, showing proportions compared to most sports model. At first glance you adocchia now sottilezza front of the grid and groups that together optical struggling air earlier in the design passaruota with circles from 20 "provide a beautiful aesthetic effect.
Looking to the side, you can see how the lack of rear doors must be compensated by those earlier long, leading to steep roof. The combination of these details on the Land Rover would create the effect coupé, ricalcato increasingly from very small glass front, as if to recall a sport. The abitacoo is accompanied throughout its length by a panoramic roof, seen from above, reveals all its futuristic features.
Seats and console are entirely covered with skin bicolour intervals brushed aluminum and fabric. The seats are four, drawn on individual seats divided by the centre console that stretches up to posteiori seats. Here show features two "touch screen", while the shifter emerge from tunner as the Jaguar XF.
Another gem is the concept of interior lighting, which can be red, blue or green. The mechanical part of car sees the collaboration of Ford who impletato a hybrid propulsion system, with the electric motor housed on the rear. della If the Concept LRX will have a future standard, the model will come on the market no earlier than the spring 2009.
Price compare with Jaguar and Land Rover-
The long-tipped front-runner Tata, which is also the bidder favoured by the unions, remains the favourite to be granted preferred bidder status.
This would mean it gets to take a closer look at Jaguar's and Land Rover's financial figures - though nobody at Ford is prepared to confirm this.
A formal announcement is expected early next year.
A Ford spokesman said no decision had been made and the firm was continuing in discussions with the interested parties.
The price tag is believed to be somewhere in the region of $1.5bn (£750m), perhaps even $2bn, which begs the question: Will the buyer end up paying too much, or is Ford selling too cheaply?
Powerful brands
Several factors are pushing the price up.
Both marques are truly prestigious, well beyond Britain's borders. In the US, Jaguar came third in JD Power's latest sales satisfaction survey of existing customers, with Land Rover 11th - ahead of rival BMW and well above Jeep.
Moreover, in recent weeks, both car makers have presented new models that have been warmly received.
Jaguar's latest XF model is seen as a very worthy replacement for the S-class. The hope is that the XF - along with a replacement for its more upmarket XJ model - will do much to revive sales.
Land Rover's LRX concept, meanwhile, which is small and more car-like than the company's Freelander model, will first go on show at the Detroit motor show in January. Like the XF, this model has also attracted much praise in the motoring press.
Formally, it will be up to the new owner to decide whether or not this model will ever go into production, though there is every chance that it will. Land Rover is really not in a position where it can squander money on fancy concepts without eyeing quick and decent returns.
Losing money
But there are also strong reasons why Ford initially struggled to find a buyer for Jaguar and Land Rover. Indeed, when the marques were first put up for sale in spring, several rivals made interested noises, but in the end none of them threw their hat into the ring.
This may appear strange, given that Ford is believed to have invested about $10bn in Jaguar since it paid $2.5bn for the marque in 1989.
But Ford never made any money from its stint as a Jaguar-owner, hence its rivals were spooked by the prospect of being next in line to pour cash into the Big Cat's hungry jaws. Besides, none of them seemed too keen to load up on yet more gas-guzzlers at a time when the regulators are tightening emission rules.
Yet the main problem faced by Jaguar is that though it is a rival of sorts to upmarket saloon-makers such as Audi, BMW and Mercedes - and in the US to Lexus, which is puny in Europe - it was never destined for high-volume production.
So when the pushy Detroit parent crowed about a surge in sales on the back of the Mondeo-based X-type budget-Jag, the Big Cat loyalists responded with groans before deserting in droves.
Since 2002, when Jaguar delivered 130,000 cars, sales have halved. And crucially, in the US sales fell even faster, from 60,000 in 2002 to 20,000 last year.
Release link:
http://www.landroverusa.com/us/en/Vehicles/home.htm
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